Sell with strategy. Walk away with more.
Your home is one of the biggest things you will ever steward, and selling it well matters. Too often, the wrong price, rushed marketing or a negotiation that folds at inspection costs Houston families money they'll never see. We do this differently.
- Pricing based on recent sales close to your home
- Professional photography, drone, twilight and video included
- Careful negotiation through inspection and appraisal
- Wide exposure to qualified buyers and the agents who represent them
Most agents list homes. We help you sell yours well.
Selling a home in Houston is more than a sign in the yard. Buyers are informed, they compare every home on the market that week, and the difference between simply listing a home and having a real plan can mean thousands of dollars in your pocket, or not.
Most listings that struggle don't fail at the offer stage. They stumble earlier: a list price that misses the market, photos that don't do the home justice, an inspection negotiation that gives away too much, or an appraisal nobody prepared for. By the time a seller notices, it has already cost them.
MAC is a Houston real estate team brokered by eXp Realty, serving homeowners across Harris and Fort Bend Counties, from River Oaks, Memorial and the Galleria area to Katy, Sugar Land and Pearland. Whether you're moving up, downsizing, relocating, or facing pre-foreclosure, we'll treat your home and your family with care.
A typical listing vs. ours.
The same home. The same market. Two very different approaches.
| What happens | A typical approach | The MAC approach |
|---|---|---|
| Pricing | A handful of zip-code-wide comps and a number that “feels right” | Recent sales near your home, adjusted for size, updates, lot and street, with your options laid out side by side |
| Photography | Phone photos or a quick budget shoot | Professional photography, drone, twilight and a property video, included |
| Listing description | The same paragraph used on dozens of other listings | Written for your home and the buyers most likely to love it |
| Marketing reach | MLS, the big portals and a “Just Listed” post | MLS and the sites it feeds, plus targeted digital ads, a custom property website, broker preview, open houses and outreach to agents with active buyers |
| Inspection negotiation | “Just give them what they ask for so the deal doesn't fall apart” | Each request weighed against your goals, with counters and alternatives explained before you decide |
| Appraisal | Hopes it comes in at value | Recent comparable sales prepared for the appraiser, and a plan if the value comes in low |
| Communication | Texts back when convenient | Prompt replies, a written report every Friday and everyone kept in the loop |
What shapes what your home sells for.
Price gets most of the attention, but four things decide what you take home at the closing table. We give careful attention to all four.
Pricing strategy
Price too high and your home can sit while buyers pass it by; price too low and you leave money behind. We study recent sales close to you and the homes you'd compete with, then help you choose a price that draws strong interest in those important first weeks.
Presentation & marketing
Most buyers meet your home online first. Great photos, honest and inviting copy, and thoughtful digital marketing help the right buyers want to see it in person. This is where we don't cut corners.
Qualified buyers
Anyone can write an offer, but not every offer closes. We look closely at each buyer's financing, lender, contingencies and timing so you can choose the offer most likely to reach the closing table, not just the biggest number on paper.
Negotiation through closing
Some of the hardest moments come after the contract is signed: inspection requests, appraisals and lender hiccups. Our agents train together regularly and stay with you through every milestone to protect your interests.
A clear, step-by-step process.
No surprises and no “we'll figure it out as we go.” Every step is planned and explained.
Listing consultation
We visit your home, walk through it together and listen to your goals. Then we review your valuation, a few pricing strategies and timeline options, and talk openly about costs.
Pre-listing preparation
Light staging guidance, professional photography, drone, twilight, video and your custom property website, all ready before your listing goes live.
Coming-soon outreach
We let our team and agents with active buyers know your home is coming, in line with HAR MLS rules, so interest is building before launch day.
MLS launch & marketing
Your listing goes live with the full marketing plan: targeted digital ads, a broker preview, and weekend open houses when they make sense for your home.
Offer review & negotiation
Every offer is laid out side by side: price, financing, earnest money, option period, contingencies and closing date, so you can decide with clear eyes.
Inspection & appraisal
Two of the most delicate moments in any sale. We prepare for both ahead of time and walk you through each request and your choices.
Closing
Final walk-through, signing at the title company, funding and handing over the keys. We stay with you until the sale is complete.
Day ranges are typical targets, not guarantees. Every home, market and contract is different, and we'll set your timeline together.
Marketing that does the work.
Every MAC listing receives this complete package. No upsells and no “premium tier.”
Professional photography
Edited interior and exterior photos, drone views of your home and neighborhood, twilight shots and a video walk-through.
Custom property website
Your home gets its own website with a photo gallery, video, neighborhood and school information, and an easy way for buyers to reach us.
Targeted digital advertising
Facebook, Instagram and Google ads aimed at likely buyers for your home, including families relocating to Houston from out of state.
Custom print collateral
Property brochures, neighborhood comparison sheets and open house signage. Paper still matters when buyers are touring.
Broker preview & open houses
A broker preview for local agents early on, plus public open houses with a MAC agent on site when they make sense for your home.
Weekly Friday reports
Every Friday you'll get showings, online views, ad activity, inquiries and buyer feedback, so you always know where your listing stands.
Services may vary by listing and are confirmed in your listing agreement.
Honest about the commission conversation.
Real estate fees have changed in recent years, and sellers deserve straight answers, not deflection. Here's how we work:
- No upfront fees. You don't pay us anything to list your home.
- Marketing included. Photography, video, your property website, ads and print materials are part of our service, not add-ons.
- We only get paid when your home sells. That keeps our goals tied directly to yours.
- Commission, discussed openly. We talk through our listing commission and any buyer-side compensation at your consultation, and everything is put in writing in your listing agreement.
The full cost picture, before you sign. We'll walk you through an estimated net sheet, including your loan payoff, title and closing costs, prorated taxes and agent compensation, so you can compare us with anyone else you're considering.
Ready to know your home's true value?
A confidential valuation with real numbers, prepared by a member of our team, not an automated estimate. No obligation and no pressure, just a clear picture so you can plan your next chapter.
A comparative market analysis is an estimate, not an appraisal.
Seller questions, answered.
How is commission handled when I list with MAC?
We talk about commission openly at your listing consultation, before you sign anything. There are no upfront fees, your marketing is included, and we only get paid when your home sells. We'll also walk you through buyer-side compensation and the full cost picture, so you can compare us with anyone else you're considering. Everything we agree on is put in writing in your listing agreement.
Do I pay anything before my home sells?
No. There are no upfront fees for listing with MAC. Photography and the marketing described on this page are included, and we're paid at closing when your home sells.
Is the home valuation the same as an appraisal?
No. Your valuation is a comparative market analysis (CMA): an estimate prepared by a licensed real estate agent from recent nearby sales and current market activity. An appraisal is a separate opinion of value from a licensed appraiser, usually ordered by a buyer's lender.
I'm behind on payments or got a notice. Can you still help me sell?
Yes. Helping homeowners in pre-foreclosure is a big part of what we do, and we'll treat your situation with care and privacy. Deadlines matter, so call your mortgage servicer and consider a free HUD-approved housing counselor (800-569-4287); an attorney can answer legal questions. We can show you what your home could sell for and help you sell on your own terms if that's the path you choose. See our Home Value Report page to get started.
Which areas do you serve?
MAC serves homeowners across Houston, Harris County and Fort Bend County, including River Oaks, Memorial, the Galleria / Uptown area, The Heights, Bellaire, Katy, Sugar Land and Pearland. Browse our neighborhood guides to learn more.